2021 Web Design Trends

Trendy Website Design Among The Most Important Purchase Factors For 68% B2B Customers

When we hear about trends, most think of fashion or social media. We also tend to view these as fads, like following the crowd instead of forging our own creative path. However, when it comes to web design trends, keeping an eye out for the latest changes only yields benefits for blog owners, private companies looking to sell online, and even learning platforms.

The layout of your website should always comply with Google’s changing algorithms, tweaked to answer users’ specific demands. UX, content marketing, and web design are not to be seen as separate entities, which is why websites get updated. Here’s what to be on the lookout for in web design trends.

Photo by Kelly Sikkema

Latest Web Design Trends

#1 3D Animation

Most online businesses implement 3D animation on their homepage or other website areas because it’s a smart, visually expressive means of attracting customer attention and creating a memorable first impression. Whether it’s a stylized moving picture or a symbol, 3D animation adds dynamics without sacrificing brand identity.

#2 Overlapping

Gone are the days when visual elements were carefully separated on the page, a specific function to each. One of the most interesting current web design trends is the overlapping of elements (pictures, text, logos) that maintains unity and gives the viewer a unique visual experience.

#3 Back To Logo Basics

In the past, most brands chose unconventional logos to attract attention and position themselves on the market, experimenting with different fonts, types of letter stylization, color palettes, and even saturation levels. In terms of web design trends, we’ve noticed a switch in the opposite direction: a return to the basics — classic logos with simpler lines and fewer details, bringing familiarity back.

The reasoning is quite self-explanatory – with the steady rise in social media and smartphone use, designers had to simplify their logos to keep them readable on smaller screens and drop the unnecessary details. Most famous brands have already implemented such changes, and the differences speak for themselves.

#4 Words: A New Focus

It may seem paradoxical, but one of the most important present-day web design trends has more to do with words than design itself. Storytelling through writing has taken over the stage in a big way. We also mean that statement literally – the focus is now on including large fonts that render the content impossible to ignore and creating a bold, eye-catching, or even daring experience for website users.

You can have the most intricate design with complex 3D animation, well-thought-out user experience, call-to-action sections and buttons, and even custom visual elements… but without a story and a compelling narrative, all you have is a pretty website — not a relevant one.

The Bottom Line

These are just some web design trends that we’ve identified in our quest to take over the ever-expanding digital world. The internet is evolving rapidly, which is why researching the web and the competition, discovering customer desires, and constantly improving is a sure way of staying on top of the game.

How can your company attract more customers utilizing the latest design trends?

Book a free 30-minute call with our expert and learn how to improve your website or mobile app design and get over 10 000+ organic leads on a weekly basis.

Author avatar
Michael Herzberg
Michael is responsible for client services and marketing consulting at Whales Ventures.