Vibrant Website & SMM generate leads for e-commerce
Canyon is a brand of mobile & computer accessories and smart watches for younger audiences. Canyon products combine functionality with bold and vibrant designs. Available in 26 countries, including those with developing economies, Canyon brings affordable innovation to tech enthusiasts. The brand ensures that quality and affordability go hand in hand, striking the balance that connects with its customers. Considering Canyon’s international activity and dynamic target audience, it required a tailored marketing strategy. The Whales team embraced this challenge.
- Market Research
- SEO Optimization
- Website development
- Branding & Identity
- Content Marketing
- Social Media Management (SMM)
Whales’ web developers designed a comprehensive website adapted to cater to 7 languages, with hundreds of web pages, compelling graphic components, and copywriting. Additionally, the team localized sales presentations and social media content and enhanced the brand book, solidifying Canyon’s digital identity. Our SEO efforts helped enhance the website’s semantic core and page optimization based on keyword research, and implement an effective link-building strategy. Furthermore, Whales helped set social media accounts in English for primary target countries while engaging audiences through localized content.
- + 210% organic traffic per day
- + 160% non-branded keyword traffic
- + 120% increase in leads from website
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