Evergreen Content Generates Target Traffic to Your Company Website

Evergreen Articles Increase In-Content Conversions By 70%

Is your company’s website traffic slim to none? Did you know that including evergreen content in your marketing strategy is the lifeblood for websites?

Perhaps you have heard about evergreen content marketing, but you don’t know enough about it to get started. You may also believe this practice sounds too time-consuming.

Populate your business website with evergreen content and watch your traffic escalate. Evergreen articles will be as enjoyable and informative in the future as they are when you write them. Evergreen content articles can be your cash cow.

Photo by Daniel Wallace

What is Evergreen Content?

Evergreen content is not time-sensitive like yesterday’s news. The timeless information featured in evergreen articles will drive your target audience to your website now and in the future. It clarifies how stuff works, as well as anticipates and answers common questions. You can get a jump on competitors and create a cash cow by populating your website with evergreen content.

What are Evergreen Topics?

You can write a beautiful evergreen article about classic jewelry, but if you sell vitamins, this topic is not relevant to your business. So, it is essential to match your evergreen topic with your website. Otherwise, you’ll likely attract some looky-loos, but you won’t generate sales.

Some evergreen topics never die, such as relationships, finances, food, weight loss, and parenting. How can you tie these topics into your website? For instance, do you carry a vitamin supplement that enhances weight loss? Write about it. Are your vitamins budget-friendly? Write about it. Do kids need certain vitamin supplements? Write about it.

Run out of ideas? Read competitor websites but don’t entertain the notion to “copy and paste” when you find an awesome evergreen article online. This is called plagiarism. The original writer may find their article with your byline and advertise your name all over social media.

Potential buyers won’t like you, and they certainly won’t become loyal customers. It’s OK to explore websites or blogs for interesting ideas. Just use them to write your own unique article.

Anytime you receive questions from potential buyers concerning your product, write a “how-to” article that answers the question. Captivating evergreen articles will draw devoted customers, who will tell their friends. This strategy for generating word-of-mouth sales is money in the bank, and you can’t buy it.

How Effective is Evergreen Content Marketing?

Evergreen content marketing can situate you as an industry expert. It will keep your company name visible to the masses. Evergreen content articles have been dubbed “the little black dress of the marketing world” (LBD). Like the LBD, evergreen content marketing is as appealingly appropriate ten years from now as it is today. It’s a classic form of marketing that is never passé.

Inviting comments and questions from your readers help ensure you are taking your website in the right direction.

If you lack the time or experience to write content articles, engage the services of a professional content writer.

How can evergreen content boost your website performance?

Book a free 30-minute call with our expert and learn how evergreen content can help you attract 10000+ organic visitors on a weekly basis.

Author avatar
Michael Herzberg
Michael is responsible for client services and marketing consulting at Whales Ventures.