Fed Up of Landing Into a “Spam Folder?” 6 Tips on How to Avoid Spam While Doing Email Marketing

Since we started Whales Venture we’ve been sending more than 2M emails to our client in different domains. And if I tell you then we never get to spam I’ll be lying. Those who send frequent newsletters, invitations also know the case: when suddenly your emails end up in the spam folder. In this article, I’m gonna tell you how to prevent this. This is not yet another article like “5 steps to do 5 steps”, here I try to allocate the most useful and non-obvious tips from our own experience. Here are five effective and straightforward tips for you so that your emails are not classified as spam.

Photo by Yanalya

1. If You Pick the Wrong Subject Line, No One Will Read Your Email

The subject line of an email plays an important role in the spam exam. It should not be wordy, but as simple as possible. The excessive use of special characters should also be avoided as well as unnecessary spaces and consistent capitalization of individual words or even the whole subject. Even if the spam filter allows such a subject line, it is perceived by the recipient as dubious.

Not only the form but also the content of the subject is important. There is a whole series of expressions, such as “offer”, “free”, “congratulations” or “limited”, which regularly call the spam filter on the plan. Even the subject with “hello” to start mention or “invitation” to mention, if possible, if possible. Objectivity is the highest bid in the formulation of the subject line.

2. Сomply with the Legal Situation

The General Data Privacy Regulation (GDPR) valid in this country requires the consent of the recipient for the reception of business email. If you send emails to recipients who have not actively opted for or in any relation to your company, this may result in a complaint with the GDPR and a costly warning. In addition, the persons concerned will highly mark their email as spam.

Involvement should always document you to prove later – if necessary, when and in what context the email address has been found by you. This is a great way to ensure that the recipients are actually interested in their emails.

3. Your Emails Have to Be Answered

It’s highly important that the emails you send have answers. I’ll try to explain: Google is an intelligent machine, its algorithms are very logical. If you send a mail it means you need an answer. And if you send a bulk of emails and have no answer (in one particular Gmail box) in other words you send spam. Are you following? Google only takes into account chains of emails, not just one-way mail. So if you stack with sending emails – try to start answering them.

4. Create Relevant Content

It’s obvious: the emails you send should be relevant to the recipient. This also influences your spam rating: the more emails are opened and read, the higher the reputation for future sent emails.

Also, the readability of emails is important: The email should be clearly built so that the most valuable information is quick to find, and no spelling mistakes are included. The correct presentation of images, tables, or lists on all devices and operating systems is also important so that both spam filters and the receiver themselves even classify the email as high quality.

Similar to the subject line, this also applies here to avoid topics such as loans, insurance, or medications. If that is not possible, at least pay attention to not call such terms too often.

5. Offer an Unsubscribe Opportunity

If you send newsletters or the like, you should always find a quick-detachable login link – after all, the GDPR also clears the recipient to a right of withdrawal for processing its data. Make it as easy as possible to log out of your messages for your recipients. This will allow you to avoid recipients mark your email as spam just because you do not know how to unsubscribe.

6. Attachments, IP Addresses, Technical Details

Of course, the technical subtleties of an e-mail also affect whether it is classified as spam. Thus, e-mail attachments are one of the most common ways to spread viruses, which is why emails are often filtered with attachments. If you want to send a file, it is recommended to link them as an external download. You should also make sure that the links lead to your own server.

Furthermore, you should only ship from addresses to which the recipient can answer. It is also useful to send e-mails from the same address. If your brand name is in the sender field, you gradually increase the awareness and therefore the acceptance of the recipient. For the same reason, you should not change the sender address and in particular the domain as possible.  Your domain builds reputation over time when emails are regularly shipped and a few of them are classified as spam.

Finally, you should always send emails from static IP addresses because dynamic IP addresses often find themselves on blacklists. If you want to send an email to a variety of recipients, you should not enter them all in the BCC field. A high number of addresses in the BCC field is a sign of spam for many filters.

To Sum Up

Even if a delivery rate of 100 percent is never completely accessible: If you follow these tips, more emails are definitely at the recipients. Of course, good support here is an e-mail client, which automatically preserves them from frequently committed mistakes. All this will definitely have a positive effect on the next newsletter campaign, event invitation, or other e-mail activities.

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Author avatar
Eugenia Kuzmenko