Lead generation
Building funnels in a lean way
Types of lead gen activities
Outreach
- Building databases
- Email campaigns
- LinkedIn messaging
- Supporting pitch decks
Advertising
- Google search ads
- Social ads
- Native in-article Advertising
- Video ads
Organic marketing
- Content creation
- SEO
- Social media
- PR
- Opinion leaders engagement
White-label databases
A key to the lead generating outreach campaign is a good database
- Contacts provided willingly
- Audience is potentially interested
- Narrow niches and hot topics
- A possibility to unsubscribe
- Right timing of campaigns
- Clear messaging
Specific targeting
Regardless of a lead generation channel, we always think about narrowing an audience as precisely as possible
- Company size
- Position
- Territory
- Interests and pain points
- Field of business
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