LinkedIn Outreach: The Complete Guide You Need

Linkedin outreach is different because of a greater focus on professional, straight-to-the-point communication – there’s no guessing around for the most part. The notion behind it is pretty simple: you have a product or service, find the right people, and do the sales talk. It either ends up being a deal, or you move onward and keep looking for the interested.

Linkedin has quite a few advantages over other networking platforms. Here comes:

• Search options. You can search users based on specific criteria: industry, company, background and experience, and much more. This simplifies the search and helps you find connections that bear fruit.
• User scene. Unlike TikTok, Linkedin isn’t exactly a sacred place for influencers or inventive teenagers. You’re more likely to find entrepreneurs, CEOs, and all other kinds of business-oriented folks. This means a higher chance for building partnerships to push your idea forward and attracting clients to sell it to.
• Helpful features. Linkedin keeps refining its mechanisms, and you should take advantage of it. Video sharing helps convey messages better and builds trust, while Trending Topics display what your potential buyers are interested in so you can keep up with the trends.

Now that you’re familiar with the reasons to give Linkedin Outreach a try, let’s move on to execution. To make things easy, here’s a step-by-step guide:

1. Do the research. Determine your target audience and the specs that follow to get an idea of how to present your offer. Take note of the points that can help you connect with other users better by studying their profiles. You can also use Linkedin’s Sales Navigator – a handy tool that provides outreach personalization and recommended leads.
2. Set up an outreach strategy and follow it. When connecting with potential leads, make it captivating, yet to the point. The goal here is to cause a “this is about me” effect. Focus on the issue your prospect is likely faced with, and go right at it. You’ll have a chance to showcase all of your product’s benefits later on once they’re hooked. Also, pay attention to Linkedin’s message limits to avoid being suspended.
3. Maintain consistency. After securing interest, keep the discussion up by leveraging the benefits of your product or service that share a common ground with your prospect’s needs. Show them you care about their unresolved needs, and most importantly – you know how to fix them.

Here are some tips to make sure you’re doing the right thing.

• Let your profile’s content do the work. Include the key details there, and focus on more palpable aspects of what you’ve got to offer when sending messages.
• Avoid sweeping statements. Instead of saying, “Ready to hear something unimaginably cool?”, stick to “We can boost your revenue to 30% and generate five times as many leads.” It’s what does the trick.
• Try to make it unique. While mass messaging streamlines outreach, it also hinders its quality. A one-of-a-kind conversation goes down well and enables you to show your product from a different perspective depending on what your potential leads seek from it. If that’s not an option, you can go for software that imitates human speech to optimize the process.
• Keep it human. Common knowledge alert: a friendly, considerate, and respectful attitude never hurt a soul in digital marketing.

Now that you’ve done the work on outreach, it’s time to zero in on the metrics to assess the efficiency of your efforts.

Linkedin offers a great opportunity to track your outreach through its Analytics tab. Based on the chosen metric – Visitors, Followers, and Updates – you can access a dashboard or graph displaying user activity. The three metrics below are broad and you can touch on them in more detail. For example, you can take a look at profile and post views, search appearance rate, your company’s rank on Linkedin, lead gen statistics, etc. You can also view topics prospects find more interesting and build your online presence around that.

Keeping track of such vast data amounts manually can grow tiring really fast. So make full use of Linkedin’s built-in analytics tool and tweak your strategy proceeding from there. Next up, we’ll cover outreach automation.

Oh, the power of automation – you can send around 160 emails per day with automated tools compared to just 20 sent manually. What’s more, you get a chance to try out different outreach approaches and see which work best. To make sure you’re on the right track, take note of these tools:

1. Expandi. This tool takes away all the worry that comes with bulk outreach. Expandi lets you create smart scenarios based on how leads respond and personalize your messages. It also features customized GIFs and images, as well as effortless integration with other tools.
2. Phantombuster. This tool procures valuable data from any webpage. With Phantombuster, you can also automate following, liking, accepting requests, and messaging. All data is saved in the cloud, and the tool runs 24/7, so you can schedule automations and get alerts without missing a thing.
3. TexAu finds fitting prospects, delivers data to a chosen CRM, and automates just about any workflow. The tool offers over 120 different automation options and is easily integrated with numerous platforms.
4. Dux-Soup automatically connects with your leads and helps build a stronger network of prospects by engaging with their actions on the platform. The tool qualifies leads and exports gathered data into your CRM of choice. It also comes in the form of a Chrome extension.
5. Zopto is used by teams to generate leads, but start-ups also rely on it to search for investors or job candidates. It filters the perfect prospects out based on industry, location, company, title, experience, used technology, and other factors. With Zopto, you can also select the needed engagement level, paired with the relevant features to secure users’ interest.

Your Linkedin selling campaign isn’t going smoothly? Before giving up hope, take another look at your tactics. Unskillful outreach can be as bad (or even worse) than its absence. Fret not! We got your back. Here are some common Linkedin outreach mistakes to avoid:

• Poor pacing. First off, don’t rush it. If you start sending out tons of messages all at once, Linkedin admins can count it as suspicious behavior, and you’ll end up being labeled a spammer. Being more discerning when choosing leads brings higher chances of them responding positively, which can then become a successful deal. But then, don’t take it too slow as well. Start conversations with a clear picture of what they result in. This way, you won’t get distracted by small talk or unnecessary details.
• Identical messages. If you send the same message to different prospects, this looks, at the very least, flat. Still, solely customizing doesn’t suffice. Instead, fill your messages with actual metrics and data points, showing your lead that you’ve done actual work and achieved something. Again, take your leads’ backgrounds into account – you’ll be able to formulate a winning message that addresses their weak areas.
• Lack of research on prospects. This is connected to our previous point. Once you’ve examined your lead’s profile thoroughly, you can create a bond. Whether it’s a mutual contact, a shared interest or leisure activity, they all provide a common ground you can use to start a conversation. Research also helps understand how to do it right: mind the timezones or your lead’s enterprise – if their work is nothing but remote, they’re most likely not interested in buying office supplies (if that’s what you’re selling).
• Ignoring other communication means. It’s not limited to outreach. You can always engage in group discussions, show up in comment sections, or share your own blog content to catch someone’s eye. You never know what might get you discovered, and our advice is to take advantage of every opportunity Linkedin offers.
• Neglecting the overall look of your profile. While outreach and other online activity matter, the content of your profile often gives that first impression and sets the tone for further communication with leads. To steer clear of obstacles, include substantial and trustworthy information: once you paint a picture of who you are, what you’ve accomplished, and what you’re capable of doing, it won’t take long before prospects start rolling in.

And a bonus point to pay attention to:

• Mind the mail sequence. Don’t swarm your prospect’s inbox with sporadic offers – instead, state a clear message and back it up with 2-3 follow-up emails, all fused into one complete story. This way, your prospect sees a full picture of what they can get out of it. And usually, they’ll be hooked by the time you send that second follow-up email.

As we’ve mentioned before, one reason to use Linkedin for outreach is its constantly growing user base. We can go on and on about other benefits like focus on long-term professional relationships, promising content marketing opportunities, and an array of options to stay updated on the latest trends. Instead, we encourage you to start your own outreach campaign and see what it yields.