Marketing
Not "just another agency"
Unlike the popular marketing agencies, we don’t aim to satisfy our clients – we rather concentrate on real business growth.
With somebody outside your business looking in, it’s always easier to come up with fresh ideas. You can choose a level of our immersion in your marketing activities: from small partial projects to a full-scale partnership. Whales Ventures always considers the most cost-efficient ways to run marketing.
Content marketing and reputation management
Setting up a content marketing strategy to establish you as a leader in your industry. Using a full set of content assets: texts, blog posts, press release videos, photos, and infographics.
- Internal Content Marketing
Setting up a website, blog, and social accounts to attract and engage users online with different types of rich content.
- External Content Marketing
Using guest blogs, catalogs, and listings in order to increase external backlinks and quotations by authoritative sites all over the internet.
- Online Reputation Management
Generating newsworthy issues, sending out press-releases, and working with opinion leaders to grow awareness and reputation
Search Engine Optimization
Website optimization
Internal website content - code, imagery and copywriting to help search bots place your website at the top.
Content management
Posting blog articles, updating the existing articles and pages, adding rich content (infographics, presentations, whitepapers, etc).
Linkbuilding
Getting links and citations on highly-authoritative industry websites, guest-blogging, catalog registrations.
Outreach
1. Building databases
Collect contacts of your sweet-spot addresses: potential clients, investors and stakeholders. We use only white-label sources and technologies to build targeted lists.
2. Creating relevant messaging
Regardless of a platform, an efficient outreach message has to be short, clear, and straight to the point. We also apply a creative approach in order to cut through the noise.
3. Email Outreach
The most effective and classical way of getting new leads is email campaigns. We use this channel by reaching the right audience with short and clear messaging, without the annoying disruptions.
4. LinkedIn Outreach
LinkedIn allows to create databases and target the right people by the industry, company size, position, territory, etc. Our experienced outreach team makes LinkedIn messaging engaging and fruitful.
5. Sales presentations and pitch documents
After replying to your message or email, clients should receive a clear document with your offer. We specialize in creating nice-looking PDFs, presentations, videos and infografics for sales and marketing pitches.
6. Follow-up
Up to 70% of your outreach may be wasted without proper follow-up. The Whales team uses time-proven techniques of sending out reminders and calling up for a second dialog.
Public Relations
Media is the most powerful industry on Earth. Using the right approach, your company can influence the entirety of the global market and significantly grow your fan and user base.
A good PR story is way more effective than an old-school banner ad. It could be a success story of a top manager, expert research of your market, or a review of your product. It’s always better to start from publications that cover your narrow niche.
- Newsworthy issue generation
To get the attention of journalists and publishers, offer them hot topics, deep research, or a memorable story that resonates with readers.
- Media relations
It takes a lot of time and effort to build a good database of friendly media representatives and maintain relations with them. Whales Ventures’ experienced PR team can manage it all.
- Industry expert engagement
Bloggers, opinion leaders, and even your hottest rivals and competitors – it’s important to be on good terms with all of them.
Pay-Per-Click Advertising campaigns
Google Search
Putting relevant ad creatives in front of the right people who search your products and services in Google. We optimise costs by appealing to narrow audiences.
Social Ads
Share your message on social media when your target users are most likely to receive the information on your brand.
Native Ads
Bring visitors to your blog using native in-content ads on informational websites viewed by your audience.
Display Ads
Generate awareness and drive traffic by display banner ads on the most visited platforms
Video Ads
Get leads and website visitors using the video format – the most engaging and growing online promotion tool
Mobile App Ads
Get website visits or downloads for your mobile app by placement relevant ads in App Store and Google Play.
Related case studies
14 Closed Deals In 2 Months For A Real Estate Company
46% Sales Growth For A Software Dev Company
SEO & Email Strategy Implementation For A Tech Company
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