Pay Per Click Advertising

Our average ROI is $4.2 per every $1 spent on ads

Our approach to PPC is straightforward: we aim to provide the best amount of measurable, qualified leads using demographic targeting, keyword research, creatives. The process involves constant re-evaluation of our efforts to optimize performance.

Cost optimization

We do not pretend to be a “fire-and-forget” advertising agency. Every cent you spend for an advertising should bring results and we ensure it’s going the most cost-effective way. We are constantly updating and adjusting our processes when we notice space for improvement.

Targeting strategies

Nothing matters more than putting your message in front or a right. Through our targeting strategies, we can identify your perfect customer based on their interests, behaviors, search history, and demographics.

Creative design

Catchy creatives are crucial part of attracting leads via paid channels. Rather than making “cookie-cutter” ads that barely get noticed, we design ads that perfectly represent your brand and produce measurable, quantifiable results.

Over 25% of people click Search and display ads

Google Display advertising

Instead of old-school banners, you can use Google’s top-quality display ads that perform in the best imaginable way according to all modern ad technologies. Thanks to our data-driven methodology, we can identify the best places for our clients to advertise, conquer competitors, and create valuable brand awareness – all while generating more sales!

Paid Search Ads

Get the best bids on keywords specifically related to your niche. Put your ads in front of users who are interest in your products. Pay a decent price for views, clicks and impressions. Our team will constantly monitor your campaign to improve PPC results, making the necessary changes depending on the recorded data. Keep in mind, however, that this is a long-term strategy that requires consistent effort.

Native ad networks

Google alone is never enough! In order to scale your advertising efforts, we offer campaigns in such native advertising platforms as Taboola, Outbrain, Revcontent and alike. Native ads are designed to fit the style of the media in which they appear, so that they are consistent with the experience of the reader without distractions. You are setting your business up for success by putting a wide net of creative ads that attract potential clients.

Retargeting / Remarketing

2% of your website visitors can buy your product or service immediately. Use retargeting for all the rest.

Google Retargeting

With Google, you can specifically customize your retargeting efforts based on the pages and products a user interacted with on their last visit. This means creating ads that specifically speak to that user’s needs and interests, further increasing the likelihood of conversion.

Dynamic Retargeting

With dynamic retargeting, we can create ads based on the specific products users have looked at most recently. For e-commerce sites, this is a highly effective way to recall potential customers and get them to convert.

Social Retargeting

This strategy forces your ads to show up in the social network of those who have recently visited their site. Not only does this allow for potential re-sale, but it gives you a chance to personalize your advertising efforts to a specific audience member.

Up to 40% of social media users interact with paid ads

Advertising on Facebook

The largest social media platform in the world, Facebook currently boasts over a billion active users every single month. Obviously, this indicates a lot of potential for those who know how to advertise to this audience effectively. At Whales ventures, we know the right ways to reach the right people and generate significant results for our clients. Despite Facebook’s continually evolving nature, we can implement marketing techniques that evolve right along with it.

YouTube video ads

Youtube is a completely different and standalone platform with millions of dedicated users. Using YouTube video and text ads in the right way can boost your marketing performance by 70%+. Our team has spent over $300 000 on YouTube ads and we know all tips and tricks to get the best results. There is a great opportunity to attract visitors from content to content as well as build up full-scale sales funnels.

Advertising on Linkedin

By marketing your business on LinkedIn, you can target major decision-makers throughout your industry and market. This is also one of the best ways to reach top-level individuals with minimal effort, bypassing the normal chain of command. Fortunately, our team has years of experience with B2B communications, and knows how to best reach these top-tier individuals without turning them off.

Instagram, TikTok, SnapChat etc

Use a variety of formats – video, imagery and combinations to get the best results. Of course, TikTok and most of other modern and fast growing social channels are for young audience. And we know how to engage with youngsters in their most beloved social networks. We evaluate all of our clients’ campaigns each week, continually optimising their advertisements as new data comes in.

Our PPC projects

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