Positive media coverage attracts over 40% loyal customers to an average B2B company
Step-by-step activities by Whales Ventures PR team
- PR strategy development
2. Building media contacts database
3. Generate newsworthy issues
4. Pitch to blog or media outlets
5. Get the articles published
6. Work with individual influencers
Types of PR services
1. Building a PR Strategy
Every content distribution and PR campaign should start with a strategy. This may either be a once-off or short-term campaign, or a long-term campaign that generates ongoing leads and accelerates ROI. Our PR managers work with our clients to determine short and long-term goals, media outlets and target audience, channels and platforms, keywords that should be included, key messaging, and the relevant PR tools that should be used.
2. Writing Press Releases
Once the strategy, outlets and channels have been finalized and signed-off, we will start preparing press releases. Most PR campaigns start off with a press release as a means for other blogs and media outlets to get to know the company and its personal story. A press release is the most time and cost-effective method to achieve this.
3. Influencer marketing
Another way to improve brand authority, as well as organic SEO benefits, lead generation, and web traffic, is by writing and publishing guest articles. Guest posts are submitted under the brand name or byline of the company that pays for the service. Articles are normally pitched in a way that is similar to press releases. Media outlets charge for publishing guest posts, providing they can guarantee high levels of web traffic and visibility.
4. Building connections with writers
This is an important step in PR activities and consists of finding relevant writers or journalists, befriending them, and then suggesting they write about your topic. For regular marketers, it is however a very time consuming and difficult task. This is where we come in. We have access to a pool of writers who have been working with us for about four years and we can ensure that your press release, publication, or newsletter will be delivered to your target audience via professionals.