The Client, which is a US-based Real Estate company asked Whales Venture to create and implement an email marketing strategy. The company name is under NDA and couldn’t be revealed, so we will refer to it as ‘The Client’. Our main goal was to build lasting business connections with prospects, who are motivated to collaborate with our Client. Consequently, email marketing campaigns helped to increase sales. Let’s take a look at actual metrics:
- 16,000 emails delivered
- Open Rate: +143%
- Conversion Rate: +137%
- Form Submission: +71%
The way out:
To start with, Whales Ventures performed a complete audit of the existing email marketing strategy, defining which key elements of it bring profit and which are out of date. After this step, we did a full competitor analysis and industry check to get a better understanding and define our to-do list. We decided to write unique email copies, which included the call-for-action messages, which resulted in a high conversion rate. It’s worth mentioning, that we do not disturb clients during creating and performing email marketing strategies. We use our own specialists, mail accounts, and ESP. This means that our Client never has to deal with spam blocks or mailing restrictions.
We defined the perfect amount of emails delivered monthly to be 8,000. After the first month of using new email copies, the open rate jumped to 80% up, only to double by 143% at the end of our cooperation. The conversion rate was growing steadily, resulting in 137% up. Also, we gained a 71% increase in form submissions. Nevertheless, the 2 most important metrics are Sales Volume growth and Revenue growth, which were 58% and 21,5% respectively. The Client’s C-level managers were impressed and satisfied with this sales and revenue boost in such a short period. Therefore the email marketing strategy created and implemented by Whales Ventures is considered successful and well-performed.