Superior Golf & Spa Resort is a chain of golf resorts located in Eastern Europe. It offers exclusive golf courses as well as spa salons, recreation complexes, restaurants, and hospitality facilities.
When the client reached out to us, perfect service and a top-quality product was already there. However, a regular and strong digital marketing strategy was lacking, and there wasn’t anyone to implement it. Superior Spa requested our services since we had experience in the luxury sector of the B2C market before. So, we tackled both analysis and market investigation first. The client wanted to create internal website pages with engaging content and a blog with educational posts. Our team also had to increase the current keyword rankings and enhance the semantic core. After the first strategic call, we decided to take over content creation as well as blog post writing, sales copy, email copy, social media copy, etc. We also had a team of marketers in charge of content contribution and promotion. Basically, a full cycle of content marketing activities came from us.
Tasks we covered:
- Marketing strategy development
- Keyword research, competitors research, market research
- Content marketing
- Landing page optimization