Having started as a small dev studio, KitRUM has grown into a full-scale software development company with offices, R&D centers, and remote teams located all across the globe. Now it has offices in the USA, Mexico, Ukraine, and Israel. The company serves pixel-perfect corporate software solutions to more than 30 clients in North America, Europe, Africa, and the Middle East.
Whales Ventures was aimed to help the client to develop lasting business relationships with local companies and engage new prospects. We collaborated for 6 months and, eventually, it resulted in more business connections and sales growth. There are key metrics of implemented e-mail marketing strategy:
- 38,000 emails delivered
- Open Rate: +186%
- Email Conversion Rate: +137%
- Form Submission: +126%
The way out:
As far as Inka's content bureau all the SEO efforts were on their side. So the client decided to focus on full-circle outbound marketing, which involved email marketing and the pre-sales stage. We also built marketing strategy, overall recommendations, outbound monitoring, and analytics.
The goal of outbound marketing is to give your contacts deeply customized, valuable content at the right time and in the right context. This type of marketing turn "cold leads" into prospects and then into clients faster than inbound marketing.
First of all, Whales Ventures specialists started with auditioning and evaluating existing e-mail marketing strategies and studying previous metrics. It is important to go deep into what the client has tried to do before and divide successful actions from less successful ones. Therefore, we could figure out what to add to the new plan and what to leave in the past. Continuing our research, we did full competitors and industry analysis to form a particular set of actions. We decided to create new branded e-mail copies and change the tone of voice the client used to be more clear, simple, and laconic. In addition, our designer created an interactive e-mail design for better engagement. It’s worth noticing that we never interrupt our client’s work and always provide risk-free positions to our clients. This means that we use our own technical tools, specialists for expertise, and mail accounts. There is no risk of work process interruption because of disturbed employees or mass mail blocks.
During these 6 months of cooperation, we delivered 38,000 emails to potential leads. We managed to up the open rate to 186% plus landed a contact form for convenience. The e-mail response rate, which means how many people contacted our client after receiving the letter, increased to 172%. After only 1 month, our e-mail conversion rate skyrocketed to 137%. We also managed to get +13% to the conversion to appointment rate metric. Eventually, our e-mail marketing strategy helped our client to gain a 46% of a sales boost. Of course, this result speaks for itself, and the top management of our client’s company was pleased. We consider this kind of long-term implementing strategy to be effective for both quick results and lasting benefits such as sales growth.