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Increases Sales by 24% via Email Marketing

The overview:

Everyone loves a good story. Inka team knows how to tell it. Inka.ink is a creative agency and a copywriting studio that serves fresh and vibrant ideas to clients all around the globe.

 

The way out:

As far as Inka's content bureau all the SEO efforts were on their side. So the client decided to focus on full-circle outbound marketing, which involved email marketing and the pre-sales stage. We also built marketing strategy, overall recommendations, outbound monitoring, and analytics.

The goal of outbound marketing is to give your contacts deeply customized, valuable content at the right time and in the right context. This type of marketing turn "cold leads" into prospects and then into clients faster than inbound marketing.

 

Projects implemented:

  • Marketing strategy implementation
  • Lead generation via email marketing
  • Pre-sales efforts 
email marketing

13 000 emails sent in a first month

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160 prospects coming from outbound marketing in the first month

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+24% in sales via email marketing