Positive media coverage attracts over 40% loyal customers to an average B2B company
Increase brand awareness
Businesses under the radar of potential customers perform worse than those covered in the media. With a strong PR strategy in place, media relations, and PR help companies grow brand awareness and generate new leads.
Get more qualified leads
Your industry blogs and media outlets get thousands to millions of web visitors monthly. Getting published allows your brand to raise rapid awareness and generates a quick inbound flaw of web visitors who ultimately turn into qualified leads.
Companies that publish valuable data and get quoted by industry media are most likely to gain authority and trust from potential clients. Media citations are one of the most important factors of consistent business growth.
Increase search rankings
Media websites usually have more domain authority, which is a key factor for Google to form consistent search results. Links from PR articles placed in authoritative media are extremely valuable and can get your website to the top of search results fast.