Why Your Customers Need Stories Before They Buy
Roger Schank, an American AI theorist, and cognitive psychologist, said, “Humans are not ideally set up to understand logic; they are ideally set up...
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Email Marketing Metrics You Should Be Tracking
According to the Data & Marketing Association, you can expect a return of $42 for every $1 spent on emails. Are you taking advantage...
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Key Content Marketing Metrics That Indicate Marketing Efficiency
Are you sure your content performs well? Can you prove it attracts visitors to your website and social media? According to the Content Marketing...
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Marketing Generalist vs. Specialist – Who Is Better To Grow Your Marketing ROI
Assembling a strong marketing team is no walk in the park. Besides selecting the best talents, achieving a balance between specialists’ roles and the...
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How Influencer Marketing Can Level Up Your Business
SEO, social media, and emails aren’t new to the marketing community. Over the last few years, influencer marketing joined the list and gained a...
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How A/B Testing Helps Marketers & Product Owners Make Data-Driven Decisions
George E.P. Box, one of the greatest statistical minds of the 20th century, once said that “discovering the unexpected is more important than confirming...
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3 Reasons To Use Marketing Automation
A well-known Chinese writer Lin Yutang once said, “The wisdom of life consists in the elimination of non-essentials.” The wisdom of running the digital...
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Work Under Pressure – How You Can Do It
On February 24, Russia invaded our country, Ukraine. We’re writing this article as attacks continue, with thousands of Ukrainians being displaced, injured, or killed....
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Choosing The Right Audience To Market Your Brand To
Ever thought about what reaching your target audience feels like? Imagine a whole stadium of people against a line at your closest grocery store....
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Outsourcing Your Digital Marketing Experts: How To
Running a large company can feel like juggling with a dozen flaming torches, with some occasionally exploding in the air. Less work for you...
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Approaching Media Relations: Our Take
65% of users consider online search the most reliable source of information about a company. An English author Ernest Bramah once said, "A reputation...
Read MoreWhat To Expect From Digital Marketing In 2022
Fifty years ago, an average consumer would see 500 to 1,500 ads daily. As of now, the standard number of ad views is from...
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LinkedIn Outreach: A Complete Guide
Let us share a thing – 80% of B2B leads come from LinkedIn according to B2B marketers. How does that make you feel? We’d...
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How to Measure Your Content Marketing ROI
Since the turn of the decade, both B2B and B2C marketers have increasingly employed content marketing. Of course, the facts are that content marketing...
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How To Respond To Client Reviews To Boost Your Business
Building a loyal customer base is the key to growing your business, and you can’t build one without engaging with customers and their concerns...
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Evergreen Content Generates Target Traffic to Your Company Website
Is your company’s website traffic little to none? Did you know that using evergreen content in your marketing strategy is the lifeblood for websites?...
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