Content Marketing

Liza Kucherenko
Posted by Liza Kucherenko
August 10, 2022

Why Your Customers Need Stories Before They Buy

Roger Schank, an American AI theorist, and cognitive psychologist, said, “Humans are not ideally set up to understand logic; they are ideally set up...

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Liza Kucherenko
Posted by Liza Kucherenko
July 15, 2022

Email Marketing Metrics You Should Be Tracking

According to the Data & Marketing Association, you can expect a return of $42 for every $1 spent on emails. Are you taking advantage...

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Liza Kucherenko
Posted by Liza Kucherenko
July 5, 2022

Key Content Marketing Metrics That Indicate Marketing Efficiency

Are you sure your content performs well? Can you prove it attracts visitors to your website and social media? According to the Content Marketing...

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Liza Kucherenko
Posted by Liza Kucherenko
June 22, 2022

Marketing Generalist vs. Specialist – Who Is Better To Grow Your Marketing ROI

Assembling a strong marketing team is no walk in the park. Besides selecting the best talents, achieving a balance between specialists’ roles and the...

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Liza Kucherenko
Posted by Liza Kucherenko
June 8, 2022

How Influencer Marketing Can Level Up Your Business

SEO, social media, and emails aren’t new to the marketing community. Over the last few years, influencer marketing joined the list and gained a...

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Liza Kucherenko
Posted by Liza Kucherenko
June 1, 2022

How A/B Testing Helps Marketers & Product Owners Make Data-Driven Decisions

George E.P. Box, one of the greatest statistical minds of the 20th century, once said that “discovering the unexpected is more important than confirming...

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Liza Kucherenko
Posted by Liza Kucherenko
May 11, 2022

3 Reasons To Use Marketing Automation

A well-known Chinese writer Lin Yutang once said, “The wisdom of life consists in the elimination of non-essentials.” The wisdom of running the digital...

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Liza Kucherenko
Posted by Liza Kucherenko
May 4, 2022

Work Under Pressure – How You Can Do It

On February 24, Russia invaded our country, Ukraine. We’re writing this article as attacks continue, with thousands of Ukrainians being displaced, injured, or killed....

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Liza Kucherenko
Posted by Liza Kucherenko
April 1, 2022

Choosing The Right Audience To Market Your Brand To

Ever thought about what reaching your target audience feels like? Imagine a whole stadium of people against a line at your closest grocery store....

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Liza Kucherenko
Posted by Liza Kucherenko
March 28, 2022

Outsourcing Your Digital Marketing Experts: How To

Running a large company can feel like juggling with a dozen flaming torches, with some occasionally exploding in the air. Less work for you...

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Liza Kucherenko
Posted by Liza Kucherenko
March 22, 2022

Approaching Media Relations: Our Take

65% of users consider online search the most reliable source of information about a company. An English author Ernest Bramah once said, "A reputation...

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Liza Kucherenko
Posted by Liza Kucherenko
February 21, 2022

What To Expect From Digital Marketing In 2022

Fifty years ago, an average consumer would see 500 to 1,500 ads daily. As of now, the standard number of ad views is from...

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Liza Kucherenko
Posted by Liza Kucherenko
February 18, 2022

LinkedIn Outreach: A Complete Guide

Let us share a thing – 80% of B2B leads come from LinkedIn according to B2B marketers. How does that make you feel? We’d...

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Liza Kucherenko
Posted by Liza Kucherenko
January 19, 2022

How to Measure Your Content Marketing ROI

Since the turn of the decade, both B2B and B2C marketers have increasingly employed content marketing. Of course, the facts are that content marketing...

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Michael Herzberg
Posted by Michael Herzberg
December 13, 2020

How To Respond To Client Reviews To Boost Your Business

Building a loyal customer base is the key to growing your business, and you can’t build one without engaging with customers and their concerns...

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Michael Herzberg
Posted by Michael Herzberg
November 10, 2020

Evergreen Content Generates Target Traffic to Your Company Website

Is your company’s website traffic little to none? Did you know that using evergreen content in your marketing strategy is the lifeblood for websites?...

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