AppVision is a data security platform that provides comprehensive protection for App’s executable code against all existing and emerging attack vectors. App publishers of all sizes can easily and safely add powerful anti-hacking protection to their Apps. The team provides 3 types of software solutions: Detection and Response, Endpoint Risk Management, and a custom integration product for IBM.
AppVision is an app security development company that requested Whales Ventures to get a search engine optimization solution. The idea was to get both branded and unbranded traffic and reduce cost per click. As a result, the number of leads for AppVision had to grow. Whales Ventures developed and implemented a PPC strategy, which in the end provided those results:
- Average Position on Search Engine Results Pages: +54%
- Average CPC: -3.5%
- Click-Through Rate: +124%
- Cost-Per-Acquisition: -21%
- Overall Conversion Rate: +13%
Tasks we completed:
As part of the PPC strategy implemented, Whales Ventures started from competitors’ research. We conducted major keywords research and estimation, as well as niche research. We created an unwanted keyword list, deleted overlapped and duplicate keywords, and corrected the way conversion was tracked. After that, Whales Ventures designer and copywriter created a new ad copy with branded visuals and slogans respectively. Our new headlines and description lines included a keyword and call-to-actions. Therefore, the marketing specialists were optimizing AdWords campaigns according to the requirements. Needless to say, the whole communication between Whales Ventures and AppVision was successfully managed by the WV project manager. As a result, the average position on search engine optimization rose by 54 %. While the cost per click was reduced by 3.5%. We also managed to make the Click-through rate skyrocket to 124%, which created a revenue boost.
Another important metric is ROI - the relation of money you spent on optimization to the number of prospects you ended up with. In AppVersion’s case, we increased ROI up to 124%.
During the first 3 months of cooperation, 60 leads were generated for our client. Considering the reduction of cost-per-click and cost-per-acquisition, the PPC strategy is recognized as a successful one.