Increase ROI for A Data Platform using SEO & PPC
Overview
Аppvision is a data security platform that protects the app code from a wide range of attack vectors. No matter the scale, app publishers can secure their products with robust anti-hacking software seamlessly.
The team offers 3 distinct categories of software solutions: Detection and Response, Endpoint Risk Management, and a tailor-made integration for IBM products.
Appvision hired Whales Ventures for strategic SEO optimization. The objective was to get both branded and unbranded traffic and effectively cut the cost-per-click expenses.
Solutions
- Social Media Management (SMM)
- UI/UX design
- PPC Advertising
- Content Creation
- SEO Optimization
- Lead generation
- Sales funnel management
Results
The Whales team started with competitive analysis, keyword research, and niche evaluation. We eliminated irrelevant and overlapping terms, refined the keywords, and corrected conversion tracking. The efforts of the Whales' designer and copywriter resulted in captivating ad copies with distinctive branding visuals and resonating slogans.
Our team developed a combination of keyword-rich headlines and descriptions with persuasive CTAs. Whales' marketing specialists also optimized paid advertising campaigns in social media channels.
During the first 3 months of cooperation, our client received 60 new leads. Considering the achieved reduction of cost-per-click and cost-per-acquisition, the PPC strategy succeeded and delivered tangible results:
- Average Position on Search Engine Results Pages: +54%
- Average CPC: -3.5%
- Click-Through Rate: +124%
- Cost-Per-Acquisition: -21%
- Overall Conversion Rate: +13%
- Increase In ROI: +164%
- +60 prospects in the 1st quarter
Need help with digital marketing to grow your business?
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