SEO & Email Strategy Implementation For A Tech Company

Client:

Viacoding is a small, yet highly-skilled software development company located in Miami, Florida. It provides custom software solutions to small businesses and entrepreneurs. As a strategic partner, we helped Viacoding expand beyond the bounds of Florida state and get over 10 new clients across the country.

Story:

Viacoding is a Miami-based software development company. It specializes in developing software products as well as building dev teams from scratch. Their team requested SEO website optimization and an email marketing strategy from Whales Ventures. We focused on increasing non-branded traffic and boosting conversion rates further on. Our efforts in SEO and email marketing were efficient.

Tasks completed:

SEO Strategy Overview: The first step of creating a working and reasonably-priced strategy is a deep competitor and field research. Thus, after we audited the existing website, our marketing specialists started to work on Viacoding’s search ranking. This included developing the semantic core, optimizing the text with targeted keywords, and boosting site traffic. Also, we worked with meta titles and descriptions, and implemented a weekly keyword ranking review.

Email Marketing Strategy Overview: First, we audited the existing email marketing practice in Viacoding to get a better understanding of the particular stages needing improvement. Our copywriter revamped email copy to achieve better engagement and open rates. What’s more, Whales Ventures streamlined the entire email marketing process to make it more automated and less human-dependent. As a result, our new creative and interactive email copy helped Viacoding increase conversion rates.

Results:

After 2 months of cooperation, the conversion rate increased by 340%, which outscored the expected metrics. Organic search and traffic increased by 48% and 51% respectively. We also managed to reach 140% growth of live-chat requests and 67% growth in form submissions. As we specifically targeted non-branded traffic – it almost doubled, hitting 93%. Overall, the average on-page time increased by 15,5%. And that’s how we reached our main goal — to generate more prospects and boost the process of sales.

Conversion Rate Growth: +340%

Untitled design (3)

Non-Branded Traffic Increase: +93%

Untitled design (11)

Form Submission: +67%

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