How to win your market?
We help companies and brands to develop sales and marketing strategies that work. Whether you aim to build a user base, enter new markets, or tweak current activities, our experts are ready for all of your challenges.
Our roadmap to an effective strategy
1. Situation analysis
Gathering background input and determining the company’s business model, structure, culture, goals, strategies, and current challenges.
2. External factors analysis
Exploring all the factors that impacting a company: competitive environment, different target audiences’ behaviour, seasonal specifics, etc.
3. Building a user persona
Whether you target one specific niche or a broad range of audiences, it is important to formulate a user persona. What goes on in their head is what makes them choose you.
4. Assessing the key strengths
In order to form a strategic priority list, it is necessary to define the “low-hanging fruits” you can pick as fast as possible. The best way to do it is by concentrating on the instruments you’re already good at using.
5. In-depth competitors research
Most of the answers can be brought up by digging deep into what your competitors do, and their strengths and weaknesses. This usually leads to finding strong growth points.
As an outcome, you’ll have a strategy document that contains goals, priorities, channels, KPIs and expectations, and a roadmap with all the possible milestones.
Types of strategies we offer
1. Business Strategy
This is about defining the way your company enters the marketplace. Simply, it could be described as giving answers to these questions: where to play and how to win.
Where to play is about separating your potential customers from others. We study the audience, define the geographies to cover, and decide on the product or service to present to this exact market segment. The ‘How to win’ part helps us differ from our competitors. It adds more value to our product and helps customers see themselves as an ally and follower of the company’s values — they’re not just consumers.
A business strategy is usually created by high-level managers and transferred to business architects afterwards. They adjust it to fit with other strategies inside the organization, evaluate the resources, and communicate everything through employees clearly. Although this practice is only starting to gain popularity, C-level managers already see the role of professional business architects in strategy creation. This brings an unbiased point of view.
2. Operational Strategy
This type of strategy helps transform your existing actions into a consistent algorithm. More often, it’s called a business plan.
The operational strategy is based on the answers to these questions:
- Which сhanges do we seek?
- What technologies will we use?
- What processes have to be improved?
- Do we need to hire additional specialists?
Most business architects begin with working on the operation strategy department. Some of them reach the Business Strategy stage later.
3. Transformational Strategy
This strategy is quite unpopular as it sometimes seems inconvenient and complicated, which is true. The transformational strategy means rebirth and restructuring of the entire organization and its business processes.
Success depends on your courage and desire to radically change specialists, technology, and day-to-day work activities. Very few organizations choose this path voluntarily. To fulfil the transformational strategy, you’ll need to involve the HR staff, consultants, and organizational development.
This requires effort and several hard decisions. However, there’s a list of positive consequences to implementing your own business architecture strategy.
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