How to win your market?
We help companies and brands to develop sales and marketing strategies that work. Whether you aim to build user base, enter new markets, or tweak current activities, our experts are ready to all your challenges.
Our roadmap to effective strategy
1. Situation analysis
Gathering background inputs, learning about company business model, structure, culture, goals, strategies and current challenges.
2. External factors analysis
Exploring all factors that may have impact on a company – competitive environment, behaviour of different target audiences, season specifics, etc.
3. Building user persona
Whether you target one specific niche or a broad range of audiences, it is important to build a user persona. What goes on in their head that makes them choose you.
4. Assessing key strengths
In order to build up a strategic priority list, it is necessary to define what are the “low hanging fruits” you can pick as fast as possible. The best way to do it is concentrating on instruments you are already good at.
5. In-depth competitors research
Most of the answers can be brought up by digging deep into what your competitors are doing, what are their strengths and weaknesses. This usually leads to finding strong points of growth.
On the outcome, you’ll have a strategy document that contains goals, priorities, channels, KPI’s and expectations, and a roadmap with all possible milestones.
Types of strategies we offer
1. Business Strategy
The first one is all about defining the way your company will enter the marketplace. Simply it could be described as giving answers to these questions – where to play and how to win.
Where to play is about dividing your potential customers from others. We study the audience, define the geographies we will cover, and decide which product or services we will present to this exact market segment. How to win an answer will help us to differ from our competitors. It will add more value to our product and help customers to see themself as an ally and follower of your company values, not just a consumer.
A business strategy is usually created by high-level managers and is transferred to business architects afterward. They adjust this strategy to other strategies inside the organization, evaluate the resources, and communicate it through employees simply and clearly. Although this practice is only gaining popularity, c-level managers already saw the role of professional business architects in strategy creating. They bring an unbiased point of view.
2. Operational Strategy
The second type of strategy is used to help you to transform your existing actions into a consistent algorithm. More often it is called a business plan.
Operational strategy is created under the influence of answers to these questions:
- Which сhanges do we seek?
- What technologies will we use?
- What processes have to be improved?
- Do we need to hire additional specialists?
Most business architects begin their path working in the operation strategy department. Some of them reach the Business Strategy level later.
3. Transformational Strategy
The last strategy is a bit unpopular because it may seem inconvenient and complicated, which is true. The transformational strategy means rebirth and restructuring the whole organization and business processes.
Success is dependent on your courage and desire to make a radical change in specialists, technology, and day-to-day work activities. A very few organizations go down this way voluntarily. For the realization of the transformational strategy, you will need to involve HR workers, consultants, and organizational development.
This way requires a big amount of actions and several hard decisions. However, there is a list of positive consequences as gaining the experience of implementing your own business architecture strategy.
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