Strategy development

1. Situation analysis

Gathering background inputs, learning about company business model, structure, culture, goals, strategies and current challenges.

2. External factors analysis

Exploring all factors that may have impact on a company – competitive environment, behaviour of different target audiences, season specifics, etc.

3. Building user persona

Whether you target one specific niche or a broad range of audiences, it is important to build a user persona. What goes on in their head that makes them choose you.

4. Assessing key strengths

In order to build up a strategic priority list, it is necessary to define what are the “low hanging fruits” you can pick as fast as possible. The best way to do it is concentrating on instruments you are already good at.

5. In-depth competitors research

Most of the answers can be brought up by digging deep into what your competitors are doing, what are their strengths and weaknesses. This usually leads to finding strong points of growth.

6. Planning

On the outcome, you’ll have a strategy document that contains goals, priorities, channels, KPI’s and expectations, and a roadmap with all possible milestones.